Data Insights – It’s about time.

If it’s possible to jump out of a closet you where never in, then now is the time for Data Insights. By virtually any metric, the number of job postings in the Analytics space has more than doubled over the past 3 years. There are currently over 60K active job postings for Data Insights and Analytics related positions; dispelling the myth surrounding its importance in the marketplace. The numbers don’t lie.Whiteboard | Scott Sokoloff

It’s okay guys, companies are no longer looking at analytics professionals as glorified accountants with a personality akin to bean counters. We can let that white board algorithm shine bright. This work takes passion and vision. As daunting as our work may appear to others, truly successful firms are relying on die hard Data Insights experts to drive their core business strategy. The competition smells a change in the wind and are setting their sails to emulate the data driven success of their peers. Data Insights is no longer an empty term Execs toss around in the board room, it’s a philosophy curated and maintained from the top down for a profitable bottom line.

I’d love to hear your Data Insights success stories. Working on a new strategy? Let’s discuss.

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Data Insights – It’s about time.

Decisions, decisions….

We make decisions everyday. Some big ones, some not so big, and most without really giving it much thought. Should I wear the white shirt or the blue one? What route do I take on my way to work? Do I want fries with my lunch?

Answers: The blue one, last time I wore it with this outfit I received several compliments. I’m taking the backroads, the traffic on the main road is unbearable this time of day. I’ll should pass on the fries, fried foods upset my stomach.

What do all these decisions have in common? While there is no wrong answer, they all rely on past knowledge, or historical information, to make a determination. When we make a decision we take to sum of our previous experiences into consideration to determine what to do next.

Why then do so many expensive decisions in the business world rely on only a small window of data? It’s still typical for companies that have been around for decades to base day to day decisions on only the last 13 months.

Firms that have successful data management strategies in place make data driven decisions based on years, and in many cases decades of learnings. If you can learn from the past you won’t be doomed to repeat it’s mistakes. By choosing to shortcut valuable historical data, you’re only fooling yourself into thinking your actions are supported by the numbers.

Decisions, decisions….